7 Ways to Make Your Business More Sustainable

Sustainability can be defined as meeting the needs of the present without compromising the ability of future generations to meet their needs. There are three pillars of sustainability: economic, environmental, and social.

In terms of business, a sustainable or green enterprise refers to one that has a minimal negative impact or possibly even a positive impact on the environment, community, society, or economy.

There are many ways your business can become more sustainable, but focusing on environmental impact, here are our top tips to boost your business’ efforts:

1 Go Paperless

A significant amount of paper printed in the workplace ends up in the bin before the day is out. Almost all formerly paper-based documents can now be handled digitally, for example, invoices, timesheets etc., making switching to digital simpler. Moreover, storing documents on cloud-based servers rather than print hard copies saves paper but also means you will never lose anything important.

2 Recycle More

About 75% of waste materials that end up in the grey bin could be recycled. The reason that a lot of people don’t recycle more is that it requires a little planning. However, at The City Bin Co., we will do this for you by;

• Carrying out a waste audit of what your business throws away and what’s recyclable.
• Putting a recycling plan in place & providing staff recycling training
• Stationing recycling bins throughout your office
• Providing a Bindex detailing your business’s recycling rates, allowing you to easily track improvements made and cost savings.

3 Switch to LED lighting

Bright LED lightbulbs use 4 to 10 times less energy than halogen and incandescent bulbs. One of the easiest ways to conserve energy is to switch out your current lightbulbs and replace them with LEDs. Although LEDs can be more expensive up front, they will pay for themselves over time through reduced energy usage and fewer lightbulb replacements.

4 Give your employees reusable water bottles and keep cups

An easy sustainability win is to ban plastic bottles at work and give your employees reusable bottles and keep cups. This change will need to be facilitated by installing water fountains or water coolers so that employees use these sources for drinking water. At The City Bin Co., we all use our own reusable cups, which saves the equivalent of 64,000 takeaway coffee cups a year.

5 Use Sustainable Products

Whether you are a restaurant or office block, your business can use sustainable products, such as printer paper, cleaning products or to-go containers.

6 Start Composting

If you own a restaurant or café that produces used coffee grinds and leftover food scraps, composting is not only a great way to divert waste from landfill but will also reduce your waste bill and it makes a brilliant resource to have your plants thriving. If you don’t have a garden to use your compost in, you can give away free compost to customers or donate it to local gardens.

7 Create a Sustainability Culture

For your organisation to be truly sustainable, you need to get buy-in from your employees. There are many ways in which you can instil green habits within your employees, here are some examples:

• Hang clear signage and posters that act as reminders to recycle and turn off lights etc.
• Encourage employees to take part in “greener” activities by rewarding sustainable practices such as riding a bike to work instead of driving.
• Make sure bins are clearly signposted and in the most useful location for your employees to dispose of waste correctly.

If you are interested in discovering how we can help you meet your sustainable business goals, click here. 

If you have any great sustainable business tips, we would love to hear them – contact us on any of our social media accounts below!

Most Sustainable Olympics Yet?

The organisers of the Olympics wanted to create a “minimal impact Games”, through a series of steps outlined in the Tokyo 2020 Olympic and Paralympic Games Sustainability Plan.

The majority of venues that will host events already existed with several reused from the Tokyo 1964 Olympics and podiums and medals have been made from recycled materials.

The sustainability plan claims the games are moving “towards zero carbon” by “focusing on maximum energy savings and use of renewable energy”.

Read on for 10 design projects that aimed to make the games more sustainable…

Torch by Tokujin Yoshioka

The Olympic torches, designed by Tokujin Yoshioka, were made up of recycled construction waste from temporary housing used in the aftermath of the Great East Japan earthquake and tsunami in 2011.

The designer used an extrusion technique to produce the 71-centimetre rose-gold torches, which resemble the national flower of Japan, the sakura flower. Both the relay torches and cauldron holding the Olympic flame are fueled by hydrogen instead of fossil gas.

Electric e-palette vehicle by Toyota

The autonomous and electric e-Palette vehicle was designed to transport Olympic and Paralympic athletes around the Olympic Village without generating emissions.

Japanese car company Toyota modified its existing fleet of e-Palette vehicles to better suit the needs of athletes who required fuss-free and comfortable transport.

Some of the modifications include widening the doors, lowering the flor and adding electric ramps to enable passengers – particularly wheelchair users – to board easily and quickly.

Medals by Junichi Kawanishi

Japanese designer Junichi Kawanishi extracted precious metal from old mobile phones and other e-waste donated by the public to create reflective, ribbon-like rings around the edge of the Tokyo 2020 Olympic and Paralympic medals.

Kawanishi’s winning medal design was selected from a competition that drew entries from more than 400 professional designers and design students. The medal cases which are manufactured from dyed Japanese ash wood, have been designed by Shinya Yoshida.

Beds by Airweave

Japanese bedding company Airweave produced these lightweight recycled cardboard beds and customisable mattresses for athletes.

Of the 18,000 beds and customisable mattresses created for athletes at this summer’s Olympics, 8,000 will be repurposed for use by athletes at the Paralympics.

The brand claims that the mattresses, which are made from polyethylene fibres, can be recycled an unlimited number of times.

Japan National Stadium by Kengo Kuma

Japanese architect Kengo Kuma created a wooden lattice design for the Japan National Stadium, which will house the opening and closing ceremonies as well as the athletics events.

Torchbearer uniforms by Daisuke Obana

Recycled plastic bottles collected by Coca-Cola have been used in the white T-shirts and trousers worn by torchbearers carrying the Olympic flame at the Tokyo 2020 Olympic torch relay.

The Tokyo Olympic Association designed the unisex Olympic torchbearer uniforms under the theme “hope lights our way”.

The designs all feature a sash with a chequered pattern that is known in Japan as ichimatsu moyo. The same pattern can be found in the Tokyo 2020 logos.

Basketball & Soccer Uniforms by Nike

Sportswear brand Nike used recycled polyester made from plastic bottles and recycled nylon as well as rubber and yarn waste from the company’s factories to create these uniforms.

Among them are soccer jerseys for the American, Korean and Nigerian teams, alongside kits for the USA’s men and women basketball teams.

The brand says that the uniforms will be the “most sustainable” and “highest performing” to date.

Podiums by Asao Tokolo

The winners at the Tokyo 2020 Olympics and Paralympics will receive their medals on podiums made from 24.5 tonnes of discarded household plastics.

Japanese artist Asao Tokolo gathered the plastics from the Japanese public before recycling the material and turning it into filaments, which were used to 3D-print the podiums.

The equivalent of 400,000 bottles of laundry detergent was collected to create all 98 podiums that will be used during the Games.

Olympic Village Plaza by Nikken Sekkei

This temporary structure by Tokyo studio Nikken Sekkei was built using 40,000 pieces of Japanese wood. The pieces of cypress, cedar and larch were “borrowed” from local governments across Japan.

The timber space will be used as the central meeting and dining place for athletes, officials, guests and the media within the Olympic Village throughout the games.

Skateboarding Uniforms by Nike

Bright colours and geometric patterns adorn the skateboarding uniforms that Nike has designed for the first skateboarding competitors at the Olympic Games.

According to Nike, all of the skateboarding jerseys are made up of 100 per cent recycled polyester from “water bottles and other things that would go to waste”.

The sportswear company has created uniforms for the United States, France and Brazil. They will all be bringing teams to the Tokyo 2020 Olympics to compete in the sport’s first street and park competitions at the Olympic level.

From original article at dezeen.com

A Day in the Life with Trevor

They’re usually done before the customers even wake up. So, what does a typical day look like for your local binman? We caught up with Trevor Cross from our Dublin team to find out…

So, Trevor, what time did today’s shift start?
TC: The alarm went off around 4.30am this morning. Today was a 5.30 start as we were doing a commercial route. If it was a domestic day, we’d start collecting after 6.30. Yesterday took a bit longer than usual as we helped out another crew in our area.

Are the early starts the worst thing?
TC: No, not really. You get used to them and it’s great to start early and finish early. I love having more time at home with the family, especially with the brighter evenings. Yesterday I took the young fella off for an ice cream when I got home, it’s great to be able to do that. The worst thing can be traffic, or impatient drivers! Sometimes people can get a little unreasonable, but mostly folks understand that we’re just doing our job.

I’m not sure everyone would get used to those early alarm calls! How long have you been with The City Bin Co. & what keeps you there?
TC: I’ve been driving for about 12 years I think, I’d have to check to make sure! What keeps me here? It’s a mix of things really – I like the people I work with, everyone gives each other a dig out when it’s needed. We’ve a good crew in the office looking after us and, of course, the customers. It’s odd to think that they’d become a part of your day, but you really do get to know lots of them and their needs, especially the older customers. Some of them need a bit more help getting the bins out, so we nip in to get them. Different people have different challenges – and we’ll always do a bit extra when we can.

Covid, as well, was a real eye-opener for us. Once we were recognised as an ‘essential service’ we really saw a huge response from our customers. There were signs in windows, kids’ drawings stuck on bins, ‘thank yous’ in chalk on the driveway – all sorts… even Easter eggs! It was important though because it showed us that those customers were doing their bit to keep us safe and that they trusted us to do our bit too.

Are you happy driving, or is there more you want to do?
TC: I’m at my happiest behind the wheel, but there’s plenty of other things to keep me busy apart from the day job. A group of us did a computer course through work a few months ago which I thought I’d struggle with, but it was great to do it as everything is going computerised now. We even got a free laptop as part of it which was fully set up for me with Zoom and Word and all the bits I would need. Since then, we went and a First Aid Responder course online which was really great to do. While I might not be an expert in a medical emergency, but it gave me great confidence to know how to respond if I come across an accident when I’m out on the road! There’s someone in the business who organises these courses for us, so there’s no excuse not to do one or two.
And we’re always adding new services like skips and junk collection, which keeps things interesting. Never a dull moment!

Finally – I asked you earlier what the worst thing was. I think it’s only fair to ask you what the best part of the job is…
TC: The best part? Definitely the customers… the young kids waving to us always makes our day! We even have our own City Bin Juniors club for the little ones, so hopefully, they’ll grow up to be City Bin customers!

Interested in working with us? Check out our available roles here.

Working hard for you…

We’d like to provide some information, reassurance, and instructions regarding your waste collections during this new Level 5 lockdown.

The waste collection continues to be an essential public service and our frontline crews remain out each day. They are working very hard, amid extremely challenging conditions and increased volumes, to ensure this service continues for you.

So, we’d like to reassure all our customers that it’s business as usual for…

✅   Household Collections
✅   Commercial Collections
✅   Skip Delivery & Collection
✅   Junk Collection (Galway)
✅   Recycling Centre (Galway)

We’ve taken all of the appropriate safety precautions at our end. However, there are a few specific areas where we need your help to reduce the potential for cross-contamination.

We may also need to stagger our crew start times, so you may see us arrive at a different time of the day than normal. However, if for any reason we cannot complete a collection our customer centre team (now all working from home) will let you know.

We hope you and your family stay safe and healthy.

Find A Way, Not An Excuse

Brendan Doyle is a great example of somebody who is determined and resourceful. During the Covid-19 lockdown, he used what was around him to replicate his local gym while training for a competition in a sport called Skeleton. This is a very interesting sport where Brendan races down an ice track head first and hitting speeds of over 145kph. Brendan has competed at World Championships and European Championships and is focused on qualifying for the 2022 Winter Olympics. Brendan came across my radar when he shared a tweet with an image showing how he was using his wheelie bins from The City Bin Co. as a support prop while weight lifting.

A tweet showing Brendan training outside his home using the bins!

I reached out to Brendan to find out about the sport and what are the things that keep him focused.

Brendan shared three tips with me that can be applied to any task, dream, or situation.

1. The one mantra that Brendan sticks to in his training and in his life is: Find a way, not an excuse.
2. He focuses only on what he has to do today. There is dreaming and doing. He is doing with passion what needs to be done in the moment.
3. Whatever you are doing, own it. Do it because you love it and believe you can do it. That outlook will see you get to the end goal.

Brendan said he always focused on what he has to do today. He has his big picture goal. He knows what he needs to do to achieve it and focuses only on the present moment.  When his gym closed he had to get creative and use what he could. So, he uses everything from wheelie bins, the wall, and the car to mimic movements he would practice in the gym.

Another World Champion is The City Bin Co.’s own Gary Manogue. Gary is a two-time Super Welterweight Kickboxing Champion, and he shares a similar outlook to Brendan. He focuses on the task at hand, one which can change the results for the better. Gary prepared for his World Championship fights with a fitness regime that involved an eight kilometre run every morning, a work-out in the gym every evening, and in between, he was working for The City Bin Co. He said this gave him an edge over his competitors as working on the bin truck is a very physical job, from pulling and pushing bins to lifting bags and throwing them in the back of the bin lorry.

Flyer showing Gary Manogue’s route to success!

As with Brendan, Gary turned his dream into reality by hard work, determination, and being in the present to get the task done. When I asked Gary for a takeaway tip for winning, he replied, ‘It’s all about showing up every day. Show up and do everything you can to win’.

Working From Home, Part 2: Every Impression Counts On A Video Conference Meeting

A video meeting is such a simple communication tool. However, I have seen shared images and short clips of video calls that have gone wrong, from people taking the laptop to the bathroom thinking the camera was switched off to family members wandering in the background in their pyjamas (or less).

WFH3

Most people over the past few months have used video conferencing tools in their workplace. It may be that you have used Zoom, Microsoft Teams, Google Meetup, WhatsApp, or Facebook’s Video Rooms. I must admit, when we started back in March doing our sales team video meetings via Microsoft Teams it was a little uncomfortable, not because it was anything negative, but simply because it was new. The software itself was easy to use and very intuitive. The awkward thing at the beginning was being on camera all of the time. At first, when we had our meetings there was a real mix of visuals with some colleagues choosing not to switch on their camera, some with their camera focused on the side of their faces and others where we could only see the top or bottom half of their head. Some had poor lighting quality and others were very far away. In early May, The City Bin Co. Sales Team and department managers participated in a video training course for best practices in video calls presented by Kim Slade from Touch Video Academy. Kim shared some simple skills and tips for having more professional video etiquette and increasing confidence while attending online video meetings. The difference in our video meetings before and after the session with Kim was striking. It was worlds apart. For me, there were three noticeable changes:

Camera positioning: Everybody now has their camera on and has it positioned at eye level. I bought an adjustable laptop stand on Amazon that raised my laptop to the appropriate height. Some people used a stack of books to get the camera where it needed to be. A secondary plus in having the screen and camera at eye level was that I was sitting up correctly in my chair giving me a more supportive sitting position. Now when the team is attending an online meeting, we are all at eye level and it feels more natural. We all look like we could host the Evening News!

Good Lighting: Another learning is lighting. Before, I used to sit with a window behind me. This created a very dark image on the screen for others. Now I sit in front of a window which gives great natural light. One of my colleagues uses a lamp that gives the same effect. When you have good lighting on your face you can be seen clearly.

Microphones Manners: I use a Jabra Evolve 65 headset as it has noise cancelling technology built-in. This is very handy as my wife and children are going about their daily lives too. At the end of the day, the kids must be able to play and I have to make sure that the customers have a great experience. Also, using the microphone mute button is so important to everybody on the call when somebody else is speaking.

The one thing that does give me a laugh on video meetings is the numerous times a day I hear ‘You’re on mute!’ or “Sorry, go ahead, no, you go ahead!”

Although there were some online moments posted around the world of meetings with people caught in embarrassing situations while attending their work meetings, personally and thankfully, I haven’t experienced them. Simple guidelines such as the above can help to keep both the communication and the video professional.

To summarise, keep the camera at eye level, get the lighting right so people can see you, and use the mute and unmute button. Also, I suggest you find a quiet space to sit, shut the door, and make sure you have an uncluttered plain background. You want the other person on the call focused on you and what you’re saying and not distracted by all of the things that you have in the background. You have to think of a video meeting as you would a professional face-to-face meeting and conduct yourself as you would if you were present with the people in the same room. The same first impression counts and, on video, every impression counts, particularly when it can be recorded and shared.

Working From Home – The New Normal

Over the first half of 2020, there have been major changes for so many people, for example adjusting to changes in the workplace due to Covid19. All over the world many people have lost their jobs or been laid off. Others have had to move their workplace from an office environment to their home.

Citybin HQ, Oranmore, Galway

In mid-March, I received a call to say we must all work from home. While my colleagues, who are very much on the frontline, continued to make sure The City Bin Co. customers’ continued to receive an amazing bin collection and skip hire service, there were fast changes implemented for the team at our HQ and our Dublin Office. The City Bin Co. HQ has always been open-plan, where up to 40 people work side-by-side. We also have a super canteen for having a chat and coffee. Now three months into what is called the ‘new normal’, the office team is fully remote, working from home and continues to support the frontline heroes collecting the bins daily.

Personally, I have always loved the idea of working remotely. I felt there could be freedom that would allow me to do good work from anywhere in the world. Little did I know that anywhere would be the spare bedroom at home! The reality is that working from home comes with some adjustments. The main areas that are notably positive for me are my new commute, my new office, my lunch breaks, and the new communication tools. Just to keep it balanced, there are new distractions too.

The new commute

Working from home has brought a new set of advantages as well as disadvantages. At first, I was very productive but as the months went on I would have days where I lacked motivation. As my family space and workspace are one, I now deal with this by making sure I go for a short walk before and after work. This signals both the start and the end of my work time and the beginning of family time.  I pretend it’s my commute to work, and mentally that’s exactly what it is.  This has lifted my spirits and gotten me refocused.

Some of teams ‘Work From Home’ desks

The new office  

I have cut out the daily drive which saves on time and petrol. Nowadays, my commute is a 5-second commute from the kitchen to the spare room when I get back from my walk.  I have converted the corner by the window into my home office. Some of my colleagues don’t have the luxury of a spare room and make do with the kitchen counter or any other quiet spot they can find in their abode.

Lunches and breaks

I have better lunches as I am with my family and we are cooking at home. Before, I would pop out to get a takeaway or something fast, eat it quickly and then head back to the office. I was also snacking in-between meals. Now lunch is a really enjoyable part of the day, where I am sitting down with my family and eating very healthy food. This is a good switch off from the work environment, although I also miss the ‘in-person’ meetings and face to face interactions with colleagues and customers that would happen over lunch.

The new tools 

I never thought I would find myself on so many webinars and video meetings. I have become accustomed to video conferencing for meetings with customers and colleagues. What was once an awkward communication tool is now very familiar and effective.

We have also had to get used to video conferencing for our internal meetings and our Sales Team relies on them for their sales meetings. The great thing is meetings happen on time and there are no traffic jams en route!

The new distractions

I never thought in a million years that my kids would be interrupting a work meeting to ask me to play a game or help them with their schoolwork. Or be simply checking in on me to have a look at what I am doing, but the reality is that this is the new distraction. Before it might have been a quick coffee chat with a colleague, now it’s the kids. It’s also great that they see what Daddy actually does at work. Customers and colleagues also get to see a bit about the ‘real me’, not just the ‘work me’.

I count myself as one of the lucky ones able to work and support a service that is essential. No matter where I do my work, the most important thing is that I get to be part of a team that is working together remotely to make sure a job is done well and the service goes smoothly. The change to remote working happened fast and, although in the beginning, I was anxious and unsure of how it would pan out, the truth is that in times of change we adapt.

Each new day using new tools or working from a new environment we gain confidence and it builds us as individuals and as a team.

Explorations in Learning…

The Explore Programme is a 6-week initiative to improve participation in lifelong learning in the Irish workforce.

The aim of this course is to provide new opportunities for the existing workforce particularly in the area of digital skills, health and wellbeing, and in developing individual skills.

The City Bin Co. piloted this learning opportunity with a selection of our frontline heroes in Galway and has been delighted to collaborate with GRETB (Mervue). We enrolled 16 of our frontline workers, drivers, helpers, yard workers, and sales team members on this training initiative. All participants were provided with a digital device as part of the course and have received GRETB tuition using the device in order to research and create a series of experiential work-based projects on some aspect of their daily role. We look forward to rolling this out in Dublin in 2020.

Examples of the projects include ‘different types of waste’, our new service ‘CityJunk’, ‘Safe working environment practices’, ‘defensive driving’, and ‘health & safety at work’. In addition to tuition from GRETB, our management team was on hand to mentor and support participants in preparing for their end of course presentation of projects.

The course culminated with some individual presentations on their chosen topics to the GRETB team and colleagues from The City Bin Co. The quality of the work was really fantastic and detailed, and many of us came away with a new appreciation of some of the important tasks and checks that keep us on the road every day.

Carlyle Cardinal Ireland Invests in The City Bin Co.

Dublin, Ireland – Carlyle Cardinal Ireland (CCI), the private equity fund established by The Carlyle Group (NASDAQ: CG) and Cardinal Capital Group, has agreed to make an investment in The City Bin Co., an award-winning waste management company. The investment, terms of which are not being disclosed, is expected to be completed in the coming months.

The City Bin Co. was co-founded by Gene Browne in 1997 to bring a customer-centric approach to the waste management industry. Today the company is a leading provider of waste management services in both Dublin and Galway City, serving in excess of 80,000 household and commercial customers. Unlike traditional waste operators, The City Bin Co. solely focuses on source segregated waste collection from residential households and commercial businesses. The company’s core strategic focus is customer service and The City Bin Co.’s investment in people and its reputation for service excellence are renowned. The relentless pursuit of customer service excellence has delivered industry-leading customer retention rates and exceptional customer satisfaction as measured by Net Promoter Score (NPS). Approximately 150 people are employed by the company across its operations.

Gene Browne will remain as CEO of the company and the existing management team, including Niall Killilea, Managing Director, and Louise Niemann, Chief Financial Officer, will continue to lead the company. Ian Daly, Director, Cardinal Capital Group, Esmond Greene, Director, The Carlyle Group, and Jonathan Cosgrave, Managing Director, The Carlyle Group will join the board of directors of The City Bin Co. upon completion of the investment.

Gene Browne, the CEO, The City Bin Co., said: “The City Bin Co. has grown consistently in a very competitive market through our customer-focused business model. This approach has served us very well and truly differentiated the company. We’re delighted to partner with a fund of the pedigree, experience, and resources of CCI as we prepare for our next stage of growth. Our focus will remain on setting the standard for customer service across the waste management industry and delivering exceptional value for money to our business and household clients”.

Esmond Greene, Director, The Carlyle Group, said: “The City Bin Co. investment is CCI’s eleventh in the Irish market and we are delighted to partner with a business which has an unrivaled reputation for customer service, strong brand recognition and an experienced management team that has overseen a doubling in size of the business over the past 5 years. The fragmented waste management services market provides a significant opportunity to service growing household and business demand for professional waste management services through continued investment and via acquisitions, and we look forward to supporting the company’s continued expansion and to growing the 80,000+ customer base”.

Ian Daly, the Director, Cardinal Capital Group, said: “Managing waste is a critical part of any household or commercial customer’s budget and The City Bin Co.’s service and technology proposition enables it to employ the most effective and sustainable methods in processing more than 100,000 tonnes of black, green and brown waste every year. The Irish waste market is continually evolving and CCI’s focus is always to grow the companies it invests in. We and management have a collective ambition to double the size of the business over the next 5 – 6 years through a combination of organic and acquisitive growth.”

CCI has been an active growth investor in Ireland since 2014. The City Bin Co. is the fund’s eleventh investment and CCI continues to explore other investment opportunities across the Irish market. Current CCI investments include The AA Ireland, Sports Surgery Clinic, Carroll Cuisine, Learning Pool and McCauley Pharmacy Group. CCI previously invested in Lily O’Brien’s and General Secure Logistics Services (GSLS). During April 2019, CCI announced the sale of Payzone to a joint venture company established by AIB plc and First Data Corporation.

CCI’s investment in The City Bin Co. is subject to approval from the Competition and Consumer Protection Commission (CCPC).

The City Bin Co. – New Sustainability Partner to Connacht Rugby

Connacht Rugby and The City Bin Co. are delighted to announce a three-year official partnership which will see The City Bin Co. take on the role of Sustainability Partner to Connacht Rugby.

The City Bin Co. has over two decades of experience in waste management and innovation and now brings this knowledge to an organization keen to place a greater emphasis on sustainability both on and off the field.

Announcing the new partnership, Head of Commercial and Marketing at Connacht Rugby Brian Mahony said: “This partnership is much more than a traditional partnership. We are committed to reducing the amount of single-use plastics and waste going into landfills and The City Bin Co.’s expertise in the field of sustainability is central to making this happen. Both Connacht Rugby and The City Bin Co. have their roots in the province and we see this as a natural partnership, to provide ongoing guidance and education not only to the team and supporters but also to the next generation of green ambassadors.”

Commenting on the exciting new partnership, Gene Browne, CEO, The City Bin Co. added: “We are excited to come on board with Connacht Rugby as Sustainability Partner for the next three years. Connacht Rugby has a long tradition and presence in local communities with a very devoted and growing fan base, but are also very aware of the legacy they want to create for the future, which is what makes the partnership such an excellent fit for us. Through various initiatives and activations, we will bring awareness in a way that is directly aligned with Connacht Rugby’s community-driven purpose.

We look forward to supporting the continued success of Connacht Rugby in the seasons ahead.”